Geofencing simply explained & everything you need to know about it

Geofencing has become very popular recently. However, many people don't know what it is or how it works. Some may have even had experience with geofencing technology, but don't really know how to use it. Here we explain everything you should know aboutgeofencing :

Geofencing: First things first

Geofencing is a location-based service that wirelessly triggers an action on another device. When a device or RFID tag enters a geofence (a predetermined virtual perimeter), these actions are activated.

If it sounds complicated, we promise you: it's not. Geofencing has immense benefits and advantages. But do you also know why and how? Let's find out!

What is geofence?

There would be no “ Geofence ” without selecting a “ Geofence ”. So let’s talk about geofence first.

A geofence is a virtual boundary around a real location.

With the help of software like YUKAtrack , this process can be digitalized. Geofence is the virtual equivalent of a physical fence. He creates a separation. Setting up a geofence can help you figure out when something leaves or enters that area.

Further information about YUKAtrack can be found HERE

What is geofencing?

The use of a geofence is called geofencing. Geofencing means more than just knowing if someone is in your geofence. You can also find out how often people come to this place, how long they stay there, send them information and much more.

Geofencing uses GPS , RFID , Wi-Fi, cellular data, or all four technologies to determine where something is. The tracking device for geofencing can be smartphones, smartwatches, computers or tablets. In the case of YUKAtrack it is even simpler: The GPS tracking box is small and compact and can be attached to the OBD2 slot in any common vehicle model for vehicle tracking.

It is supplemented by an app that makes daily practice easier.

More information here

In general, this method often sends a location signal-based amount of data to an internet-connected device. YUKAtrack itself enables several functions such as:

• electronic logbook
• virtual fence
• Average speed
• Live tracking
• Speed ​​control
• Route history
• Alarm messages
• Integrated battery
• Social sharing

How does geofencing work?

First, the user must set a virtual boundary (geofence) using appropriate software. The geofence system will then initiate a predefined automatic action specified by the user. These actions are triggered when a device enters, leaves, or is near a geofence.

The geofencing system uses the device's GPS coordinates to find out where it is. The software then compares the coordinates with those of the geofence. This then reacts by z. B. Triggers an alarm.

Geofence systems

Geofence systems are integrated mobile applications. So smartphone users can simply enable location services to make them work. For example, using a geofence, a store owner can send messages to people who have downloaded their app. However, you can choose whether or not to allow the app to access your location.

Conversely, these functions are also available for every car, van, truck or motorhome with an OBD2 slot and can be used for vehicle fleets.

There are different types of actions that can be performed using a geofence system. The person setting it up can decide that.

Geofencing can also track vehicles in the shipping industry, livestock from taxi companies in agriculture, and drones. For example, if a drone flies over a restricted area, the geofence system triggers a response and helps shoot it down or monitor it.

Geofencing application

In our technologically advanced society, geofencing is being used more than ever. The possible uses are seemingly endless.

By now you have a clear idea about geofencing. Now let's look at some typical geofencing applications.

Advertising and Marketing

The earliest use of geofencing was in marketing. There the method was used for product recommendations and customer loyalty. You can also use geofencing to keep people away from your competitors.

For example, you can set a geofence around your competitor. Whenever people pass by this place, they receive a voucher or a promotional message. This will make them aware of your presence.

productivity

Forgetting to complete a task in the right place and at the right time is very frustrating. In these cases, geofencing can help overcome this frustration.

Have you passed the laundry store and forgotten to pick up the laundry? Create a location-based reminder with standard geofencing marketing products so you don't forget next time.

Smart home

You can integrate geofencing technology with other systems to automate and guard your home. When you are close to your house, the lights turn on, the front door and garage are unlocked and vice versa when you leave the house.

Your smart fridge can remind you to get milk when you pass the grocery store. Or you can use a geofence to ensure the thermostat is set to the ideal temperature when you get home from work. You can set your phone to unlock when you enter or leave the house, or receive notifications when someone enters or leaves the house.

Workplace tracking

Geofencing can automatically record employee attendance. It can also record when someone enters and leaves the workplace.

It can also be used to check if employees need to work outside the office. It helps managers stay on top of things without being present in the office.

Family tracking

Parents can set up a geofence around their own home or school. This way, they can be notified in real time when children enter or leave these places.

With the GPS tracker geofencing, parents can also monitor new drivers and their routes. This can be done easily by installing YUKAtrack . With the YUKAtrack APP you can see where your car is anytime, anywhere.

Fleet management

Geofencing can serve as a security measure to protect fleets from theft or as a tool to reduce costs by mandating preferred routes. If something goes wrong, owners will be alerted immediately.

Taxi companies or other fleet companies can track their vehicles using geofencing. Owners can use the YUKAtrack GPS tracking box for their fleet to monitor where it is going, what route it is taking, or if it is leaving its geofenced location.

Conclusion

Geofencing is a fascinating technology with uses ranging from advertising to security. With the growing number of services, it's important to know what geofencing is and how it works. We hope this article helped you learn more about geofencing.

YUKAtrack offers most of the above applications. If you have any questions about this technology, please call us on +49 (0) 69 83 83 251 or email us at info@yukatrack.com .